Not sure what happened to Stockholm Comics, a Swedish Comic Book outlet in Stockholm that I highlighted and interviewed for this article (LT, November 19 1988) back in the day, but I located the piece (thought it was a good match for this blog) and so today I will add it (translated) here for the sake of posterity. I seem to recall that they were not crazy about the three comics that I picked for the article, but I have never had any ploblems with giving the stuff that I love a shoutout. And I loved that stuff (still do!). I never reprinted this article in any of my many publications. I kind of wish now that I had. In any case, here is the article. Enjoy.
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A couple of decades ago it was still somewhat controversial to admit to reading comics in Sweden. Today things have changed, and few would view it as cultural decay among the masses. Almost every Swede reads a comic or two daily, perhaps Tuffa Viktor (Andy Capp) or Gustaf (Garfield) in the newspapers, or perhaps a comic book or album.
There was a time though when a corporate director or a politician could under no circumstances read a comic on a flight, unless it was carefully hidden away behind a newspaper. Today though, nobody would be shocked or blink an eye. In France, where they have had a very liberal attitude towards comics for a long time, it is considered to be quite normal to ask the President during an important interview what comics he likes. The old saying that comics would be an obstacle for the youth from them connecting to the joy of reading books has also largely been dropped. To say that comics is crap is like saying that there are no good movies.
Interest on the rise…
The interest for comics is, on the contrary, on the rise in this country. Nobody can deny that. Just ask the men behind the new post order company Stockholm Comics, Robert Edwall (29) and Thomas Gruter (30). These gentlemen started out a small scale business, like a hobby, but both have now quit their jobs and can now live on buying, trading and selling comics. Things are going so well that they can print a good looking 68 page catalogue to 900 subscribers for free. Robert explains the success: ”We noticed the interest and we are now planning to send out four or six catalouges every year from now on. It used to be a shore to make them, but now we are helped by computers and that has helped us enormously”. The catalogue has everything a collector might be interested in, and probably more.
Disney rules
Walt Disney comics has always been a good seller and it is also an issue of Kalle Anka (Donald Duck) that Stockholm Comics has sold for the highest price. ”It was a fairly good copy of the first Kalle Anka issue, 1 1948, that sold for 5,000 kronor”, Robert says. ”That particular issue is also the most wanted by collectors. The record in Sweden for a copy in mint condition is 40,000 kronor”. Not bad I would say. For people that are now thinking about rushing up to the attic to see what they have stashed away, Robert has the following advice: ”There is a misconception here that everything one has from the 1950s will be worth a lot of money. We have seen some hysterics after major articles on particular sales in the press. But, if the comic is in good condition it will be worth more the older it is. People can get in touch with us should they want to”. If anybody sits on a copy of the first issue of American comic book Marvel Comics from 1939, there is money to collect. ”It has the record since a buyer bought a copy for 82,000 dollars (!!!) , so a copy of that should be sold outside our borders”. But who can afford prices like that? Luckily, most comics are not very expensive and that is why collectors of all ages are engaged in this hobby.
Fanatics…
”Our customers includes both the fanatics that knows exactly what they wants, but also the folks that just wants to reconnect with what they read when they were younger. Then you have a younger audience that just finds out for the first time what they can buy when they see the catalogue”. And there is a lot of (Swedish) titles from the old days that are gone now, like Prärie-serien (with Davy Crockett) and Vilda Västern (with Kapten Miki), small comics that were hugely popular in the 1950s and 1960s, and are still not expensive to buy. We also have classics like Krutrök (Gunsmoke), Bobby, Demonen (Dare Devil), Robin Hood, Höken (Blackhawk) and Kilroy. The list is long and interesting. If one enjoys Fantomen (The Phantom) there are issues to buy from as far back as the 1950s and the first issue goes for 750 kronor. Nice gift for your Phantom loving father when Christmas comes around.
Christmas albums a Swedish idea
Christmas albums, Disney (both in Swedish and in English), American comics (especially the very popular Conan) and adult comics are all categorized separately. ”The Christmas albums are actually a Swedish traditon”, Robert says. ”They hardly exists outside of Sweden. The albums are also a very European phenomenon. It has not been until quite recently, in the 1980s, that the Americans has discovered the most classic titles, Asterix and Tintin. It is also worth a mention that American comics has often been targeted at an adult audience. We have only recently started to see this here, with titles like Epix and Pox, which targets adults”. Will Eisner´s classic comic Spirit is perhaps the big one and it is a well documented fact that American Presidents have eagerly been looking forward to reading the latest strips in the newspapers. Stockholm Comics is not the only comic book business in the country, but they are offering their customers a good service for decent prices. A six-figure annual revenue and around the clock service has put them on the world map. 10-15% of the revenue comes from rock and pop magazines, books and film litterature, that is also part of the operation. There are a handful of similar outlets in Sweden but only one up north, in Sundsvall. When will Östersund get a store like this? Pretty sure the interest exists. One can never be too old for comics. Not unless one has been seriously screwed up at a tender age by evil figures lacking in common sense. Such figures knows how to make a lot of noice, but should they be allowed to vote? Just kidding (well!), if you want to contact Stockholm Comics for something (this is not a commercial ad, it is consumer information!)… (Address/phone numer was in print here in the original article)…
Michael Eriksson for LT (Jämtland County) 1988 / Trinkelbonker 2024
(My shot of said article)
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