
Swedish rockers Avatar is to release a new album called “Hunter Gatherer” on August 7. In a major interview about all things Avatar in the current issue of Sweden Rock Magazine (7 2020, Phil Lynott cover), singer Johannes Eckerström is asked about the 2019 American Tour as openers for Babymetal by the author (David Noaksson). In fact, it opens up the conversation, and this in a publication that has so far never had a story on Babymetal (I know, I dived into the back issues when I discovered Babymetal in 2017). In any case, I will quote a short segment in the interview here.
David / Last year Avatar opened for Babymetal on their US Tour. How was that?
Johannes / – “Very pleasant and very different. Babymetal are not a band in the way that I view a band to be. I once attended a Cirque du Solei show in Las Vegas, and that is Babymetal. When I first heard “Gimme Chocolate!!” I thought “Naw… But yes… No… But why not?” and then “OK then”. One thing I noticed is how diverse their audience is. People are coming in that enjoy Japanese culture like anime and games. I think a lot of people learn about metal because of them”.
There is more but I do not want to rip David off. Buy the magazine. I wrote for this publication in the early days when it was called Bright Eyes. Gave them highly exclusive interviews with David Coverdale (cover story), Joe Lynn Turner etc for free, just to support them. Well they made it and they are still here 20 years later. I did offer to write a piece on Babymetal (again, free of charge to support them, or both) in 2017, but they never got back to me. Kudos to David for bringing them up in this conversation, breaking new ground in doing so.
As for Avatar, I think they have a good thing going and now is the time to support them.
(My shot of said publication – Lynott cover shot by George Bodnar – and Babymetal ad)
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