Understanding Babymetal

Posted: March 6, 2018 in Babymetal, Classic Rock, General, TV & Movies

I hear discruntled voices about the fact that Babymetal will only play 13 dates across the US and Europe (including four major festivals) this summer and in your average rockers world that is not much. But it reflects what is going on at the moment and we have to remember that they lost a member of the Kami Band recently and I also hear that Yuimetal and Moametal are still in school. It would seem that their manager, Kobametal, is keen on not wearing them out, which could easily have happened since they were all very young when this journey started. You have to view this from the perspective that the success took them by surprise and that very few Japanese artists ever tour outside of the home market. Seeing how young they still are, they have in fact done really well.

Selling out Wembley alone in 2016 was a huge deal. Meanwhile, they have worked hard in Japan and have conquered that market completely. Also, Babymetal is not the kind of band that you could send out for a year on the road, they would never survive it. I think they are clever to tour in short bursts and I think this will continue. What they have done, and what they are doing now, is testing the waters. By the looks of it they are selling out 3,000-4,000 seaters very quickly everywhere they go. Even now with no new product in sight. My guess is that they will start to book bigger venues, like Radio City Music Hall and Long Beach Arena – bring a huge production (think Wembley) – and let the people travel to see them. In other words, I think we may see them take that leap within a year or two. Until then, they will play it safe and build this thing up. By the time of the third album, they should be able to play in 7,000-12,000 capacity venues across the world. They have the loyalty of a hard core audience as well as the curiosity of a growing fan base of all ages and I think they may well end up in a universe of their own creation. Having said that, doing festivals is always a good thing. So a mix of these (and possibly opening for huge bands on arena tours for some time yet) and a few big concerts every year in select markets may be the ultimate goal. The big bucks will probably still be Japan, but I can see a certain logic, and pride, in going to classic venues around the world. Think DVDs. Also, I think they should avoid having opening acts, they should do what Led Zeppelin did back in the day.

No compromise.

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