When sexism was fun

Posted: September 7, 2013 in Magazines

Enrolighalvtimma

En rolig halvtimma was a Swedish magazine that was amazingly popular in the late 60´s and early 70´s. Seen here is the cover of issue 1 1969. It consisted of one picture jokes and jokes in written form. All of it, in today´s view, terribly cheap and sexistic. It was pretty funny though and you have to be a bit of an idiot if this makes you angry or offended (therapy might work though!). It was the times that was reflected in this publication and I would say that the fall of our civilazation started a couple of decades later (at just about the time when this publication disappeared!). We are going downhill now, and you bloody well know it!

A Christmas edition of this magazine sold 658.513 copies out of a 700.000 run – so somebody was buying them!

(My scan of said magazine)

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